Patriots star Brady inks Aston Martin deal

New England Patriots quarterback Tom Brady announced a multi-year endorsement deal with British luxury car manufacturer Aston Martin on Friday, the Super Bowl hero pitching their pricey new DB11 model.

New England Patriots quarterback Tom Brady, pictured in May 2017, already endorses $100 Under Armour sleepwear, $5,300 Tag Heuer watches and $160 Ugg boots
New England Patriots quarterback Tom Brady, pictured in May 2017, already endorses $100 Under Armour sleepwear, $5,300 Tag Heuer watches and $160 Ugg boots (GETTY/AFP)

New England Patriots quarterback Tom Brady announced a multi-year endorsement deal with British luxury car manufacturer Aston Martin on Friday, the Super Bowl hero pitching their pricey new DB11 model.

The 104-year-old handmade car company, whose classic vehicles became an iconic part of the James Bond movie series in the 1960s, prices the car Brady will sponsor starting at $211,995 (189,425 euros).

"I'm no James Bond but ... Proud to announce my new partnership with Aston Martin!" Brady wrote on his Instagram page to confirm the deal, posting a photo of himself with the car.

Aston Martin said Brady will "curate" his own version of the company's new Vanquish S -- a 580 horsepower coupe with a base price of more than $300,000. Only 12 of those Brady cars will be made and sold to the public.

Aston Martin CEO Andy Palmer shows the new DB11 model car during the press day of the Geneva Motor Show on March 1, 2016
Aston Martin CEO Andy Palmer shows the new DB11 model car during the press day of the Geneva Motor Show on March 1, 2016 (AFP)

"As a long-time fan and driver, I am honored to join the Aston Martin team at this special moment in the company's history," Brady said.

Aston Martin makes about 4,000 cars a year with fewer than 1,000 of them sold in the United States.

Brady, who will appear in a new advertising series called "The Love of Beautiful" starting later this year, rallied the Patriots to a Super Bowl triumph over Atlanta last February for his fifth NFL crown.

Brady, who turns 40 in August, is among the NFL's top pitchmen, already endorsing $100 Under Armour sleepwear, $5,300 Tag Heuer watches and $160 Ugg boots.